2021
Creative Matterz Fund
The CMZF was established to empower forward-thinking creatives in the sustainable fashion industry through funding, mentorship, and public relations assistance. The fund was created out of love for fashion but also the dire need for change!
Creative Direction
Concept & Strategy
Client /
Creative Matterz Fund
Initiated by Cherie Birkner and her platform Sustainable Fashion Matterz, the CMZF addresses the pressing issues entrenched within the fashion industry.
In response, we championed collective efforts and provided a platform for new projects to thrive. We invited creatives to apply with their sustainable fashion initiatives, offering funding, mentorship, and PR assistance to drive positive change. I became involved in the project during its early stages, contributing expertise in conceptualization, strategic planning and social media strategy. Collaborating with a dedicated and proficient team, we spearheaded the communication efforts across social media platforms and curated a selection of participating projects.
