2018
Our/Berlin
Our/Vodka was a global family of vodkas crafted in micro-distilleries in city centres worldwide. Among these, Our/Berlin emerged as a pivotal player until 2018. The challenge? Introducing a tiny bottle into a big network of gastronomic establishments across Berlin and beyond.
Social Media Management
Event Concept
Event Management
Content Creation
Client /
Our/Berlin
Navigating Berlin’s gastronomy and bar scene, dominated by bulk deals with industry giants like Absolut, was challenging. My role focused on building direct connections and meaningful relationships in this competitive market.
To overcome these hurdles, I leveraged B2B partnerships with brands like Fritz and Thomas Henry, launched targeted social media campaigns, and hosted events such as LOQI tower gatherings and distillery tours to showcase Our/Berlin’s craftsmanship. These efforts helped us carve a niche in the bustling scene.
I also revived the “Penpal” campaign, inviting bar teams to infuse Our/Vodka with unique flavors, enabling others to create distinctive drinks. This initiative strengthened customer relationships and produced engaging content for Our/Berlin’s social channels.
